Cyber Monday is the biggest online shopping day of the year. For any online business, this is a huge opportunity to…
Do Consumers Really Prefer to Buy Directly?
This article published by MarketingLand touts a survey from BrandShop that claims that consumers would vastly prefer…
Social Media Branding Faux Pas to Avoid
Knowing how to comport yourself on social media is the most basic, and arguably the most important, part of setting…
Pinterest’s Growing E-Commerce Ambitions
Yesterday Pinterest announced a massive expansion of its new Buyable Pins program, which launched with great success…
What’s Google Remarketing?
This is my favorite quick video introduction for how Google remarketing works, and why it’s such a powerful…
Seth Godin on Getting Your Ideas to Spread Online
This great Ted talk discusses how you can get people’s attention in our incredibly busy and overstimulated…
Linkable Assets: What are they? Why do we Need Them?
If you’ve hired an SEO company to do link building for your business before then you might have heard the term…
Link Building or Content Marketing, or Both?
If you’re a small business working with a limited budget, then it can be really tough to decide how to use the…
E-commerce Goes Brick and Mortar
E-commerce businesses are increasingly choosing to open brick and mortar locations in addition to their online…
The Rise of Inbound Marketing in less than 2 Minutes
Brian Halligan, the founder of HubSpot, explains the birth of inbound marketing on the web and how it supplanted and…