Cyber Monday is the biggest online shopping day of the year. For any online business, this is a huge opportunity to…
E-commerce
Do Consumers Really Prefer to Buy Directly?
This article published by MarketingLand touts a survey from BrandShop that claims that consumers would vastly prefer…
Pinterest’s Growing E-Commerce Ambitions
Yesterday Pinterest announced a massive expansion of its new Buyable Pins program, which launched with great success…
What’s Google Remarketing?
This is my favorite quick video introduction for how Google remarketing works, and why it’s such a powerful…
E-commerce Goes Brick and Mortar
E-commerce businesses are increasingly choosing to open brick and mortar locations in addition to their online…
Keeping your Business from Becoming Commoditized
This old Ted Talk by Jospeh Pine is great, still-relevant breakdown of how the global economy has evolved, and what…